🍽  Your first 20 interested buyers are free for food & drink businesses. See the free pilot →
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Lead generation for food & drink · UK

Take your Foodservice Business to the next level

We find the chefs, buyers and operators who should be ordering from you, introduce you, and bring interested buyers to your door.

Book a Free Call → See the free pilot
Lead generation for food & drink · UK

Take the Helm. Set the Pace.

You focus on making great food and drink. We take care of finding the people who want to buy it.

Book a Free Call → See the free pilot
Lead generation for food & drink · UK

Built for Food and Beverage Suppliers, Producers, Importers, and Hospitality Brands.

From food trucks to hotel kitchens, if you sell food or drink to businesses, we can help you find more buyers.

Book a Free Call → See the free pilot
How we help

We find your buyers. You take the orders.

The people who buy food and drink are busy and hard to reach. We find them, introduce you, and bring interested buyers to you, so your time goes on running your business.

1Researching the right buyers on a laptop at a cafe table

We find the right people

Chefs, restaurant owners, hotel buyers and wholesalers who would really want what you make, with their correct contact details.

2A chef and a business partner looking at a tablet together in a kitchen

We introduce you

We write to them for you, in your voice, about your products. A friendly personal hello, never a mass email.

3A restaurant owner and a supplier shaking hands over a new order

They come to you

Buyers who are interested get in touch or look at your products. You take the call, and you win the order.

The free pilot

Your first 20 interested buyers are on us.

We'd rather earn your trust than ask for it. For your first project we find the buyers, introduce you and bring you your first 20 interested buyers at no cost. If you like what you see, we agree a simple price for each one after that.

Claim your free pilot →
20interested buyers, free
In sales language, these are called "warm leads".
  • No fee for the pilot project
  • See the quality of the buyers before you decide anything
  • Like it? We agree a simple price for each one. Don't? No hard feelings
What you'll get

This is what an interested buyer looks like.

Not just a name on a list. A real person who has shown interest, with everything you need to pick up the conversation.

Illustrative example
The Example Kitchen Group
Head of Purchasing · Group of four restaurants
● Wants to talk
Why they fitMenu features premium olive oils and sources from independent suppliers.
What they said"This looks interesting. Could you send over your range and set up a call?"
Next stepYou take the call and send samples.

Made-up example to show the format. Not a real business or a real reply.

  • 1

    Who they are

    Name, role, business and contact details, so you know exactly who you're talking to.

  • 2

    Why they're a good fit

    A short note on why this buyer is right for what you sell.

  • 3

    What they said

    Their actual reply, so you can pick the conversation up where it left off.

  • 4

    What to do next

    A clear next step, so nobody goes cold.

Umer Waqar, founder of Helmpace
Our story

I spent years helping a global brand grow. Now I do it for you.

I led B2B marketing at a top multinational. I saw first-hand what helps a business grow, and what holds it back. The best product doesn't always win. The one that reaches the right buyer with the right message does.

Smaller food and drink brands rarely get that machine. There's no big marketing team and no army of sales reps, and not much time for chasing buyers between running the business.

So I decided to build it for them. Helmpace combines AI with the thinking I learned inside a large organisation, to find the right buyers and start the right conversations on your behalf.

We're new, and I'd rather prove it than promise it. That's why your first 20 interested buyers are free.

Umer WaqarFounder & CEO, Helmpace
FAQ

Questions you might have

Straight answers, in plain English. Can’t see yours? Book a free call and ask us.

About Helmpace
What is Helmpace?

We find the chefs, buyers and operators who should be ordering from you, introduce you to them, and pass you the ones who are interested.

Who is it for?

Food and drink producers, suppliers, importers and hospitality brands that sell to restaurants, hotels, caterers, cafés and wholesalers.

The free pilot
How does the free pilot work?

We look for buyers who suit your products and get in touch with them. Your first 20 interested buyers are free, so you can see the quality for yourself before deciding anything.

What counts as an “interested buyer”?

A real business that has shown clear interest in what you sell. That could be replying to us, visiting your website and looking around, clicking through to your products, or booking a call. We show you exactly what each one did, so you can see who is genuinely interested and who to contact first. (In sales language these are called “warm leads”.)

What happens after the pilot?

If you’re happy with the results, we’ll talk about carrying on and agree the terms together before anything starts. If it’s not right for you, there’s no obligation and no hard feelings.

Working together
Is there a contract?

No contract is needed. If you’d like something in writing, we can sign a short Memorandum of Understanding that sets out how we’ll work together and how we handle data, in line with UK GDPR and PECR.

Who will the outreach come from?

It goes out from your own business email address, so buyers see a name they’ll recognise. We can set up a new address on your domain, or you can give us access to one you already use.

Is it legal to contact businesses this way?

Yes. We only contact businesses about products that are relevant to them. We follow UK data rules (UK GDPR and PECR), and anyone who asks us to stop is removed straight away.

How will I know what’s happening?

You’ll get regular updates showing who we contacted, who replied and who is interested.

What do you need from me?

A short description of what you sell, the kind of buyers you want, and any price lists or samples. Then a quick call to check we’re aiming at the right people.

Let's fill your order book.

Book a free call and we'll talk through your products, your ideal buyers and your free pilot.

Book a Free Call →